Transform Your Approach to Preneed Services
Originally aired May 8, 2024
In a rapidly evolving funeral industry, staying ahead means constantly refining your approach and expanding your toolkit. The Preneed Planning Symposium 2024 is your gateway to not just keeping pace, but becoming a trendsetter in preneed services.
Speakers
Greg Norris
Homesteaders Life Company
Jim Williams
Global Atlantic Financial Group
AGENDA
List of Services
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Session 1: Preneed Motivators; Discover what motivates consumers to make advance funeral plans.
Greg Norris
During this presentation, you will get insights from the latest edition of Homesteaders’ exclusive consumer research report, Preneed Motivators. We’ll explore the demographics and behavior of people who prearrange, share how people progress through the consideration process and discuss what happens during and after their prearranging experiences. Throughout the session, you’ll learn practical suggestions, based on data, for how to strengthen relationships with current client families, connect with new families and leverage tools to grow your business.
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Session 2: Trust and Loyalty....Makes All the DifferenceList Item 1
Jim Williams
Setting yourself apart from other funeral homes by ending the apprehension of funeral planning. Enhance the customer experience by increasing their loyalty and trust. Asking questions makes the experience about your families. It’s not just about asking questions, though, it’s about asking the right questions, the right type of questions. When done correctly, it builds the trust and loyalty that is freely shared to everyone, increasing your exposure to the community ultimately escalating your ‘at need’, preneed and continuing care business! Make yourself a pillar of your community by showing that you care!
