Originally Aired September 12, 2024. Watch this engaging and informative Marketing Summit designed exclusively for funeral professionals. This event is your opportunity to explore all facets of marketing within the funeral industry, providing you with the tools and strategies needed to effectively market your funeral business.
By mastering the strategies presented at this event, funeral homes can elevate their marketing efforts, attract new clients, and strengthen their brand presence in the market.
Don't miss this opportunity to gain valuable insights and practical tips that will transform your approach to marketing your funeral business. Watch Now! Take the first step towards achieving your marketing goals!
SPEAKERS
Michael Anderson
President
@need Marketing
Jansen Lenzi
Digital Marketing Manager
@need Marketing
Danielle Burmeister
VP- Marketing Communications
Homesteaders Life Company
AGENDA
List of Services
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Session 1: Clicks & Condolences: Using Multi-Channel Marketing to Convert Families
Join Michael Anderson, the president of @need Marketing, and Jansen Lenzi, digital marketing manager and expert, as they discuss the power of multi-channel marketing to lead families completely through the conversion process and empower funeral homes to create cohesive, consumer journey-driven marketing campaigns across channels. Listen in on a stimulating Q&A between an industry expert and a subject matter expert. Learn how to effectively piece together digital tactics such as pay-per-click advertising, geofencing, over-the-top (OTT) advertising and more to reach your funeral home’s goals. you’ll learn practical suggestions, based on data, for how to strengthen relationships with current client families, connect with new families and leverage tools to grow your business.
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Session 2: Brand Influence: How Strong Brands Drive Consumer BehaviorList Item 1
Hear from marketing expert Danielle Burmeister as she outlines the importance of brand affinity for funeral homes. This will be an engaging presentation where you will learn that brand is more important than the price when you're a known entity. You will leave with the knowledge you need to enhance your already strong brand and stand out in your community.
