Michael Anderson
President
@need Marketing
Michael Anderson, President: The son of a second generation funeral home owner, Michael Anderson spent his childhood years working at the family business at Anderson Funeral Homes in Cincinnati, Ohio. After earning his MBA at the University of Michigan, Michael spent 13 years honing his marketing prowess in the pharmaceutical industry before returning to help revitalize marketing standards in the funeral profession. In 2017, he pioneered the team that would become @need Marketing.
Now the president of @need Marketing, Michael leads a team of keen strategists and creatives, helping funeral homes and cemeteries across the country connect with their communities through integrated online and offline marketing methods. He uses his personal background in the funeral profession and extensive experience in sales to provide partners with effective marketing strategies that are relevant for the funeral profession.
Speaker Details:
⚐ ADDRESS: 13110 Harrell Pkwy #100, Noblesville, IN, 46060
✉ EMAIL: manderson@atneedmarketing.com
✆ PHONE: (317) 417-2920
⎚ WEBSITE: atneedmarketing.com
Jansen Lenzi
Digital Marketing Manager
@need Marketing
Jansen Lenzi, Digital Marketing Manager: Together with his education in business management and extensive experience working with dozens of small and large clients to optimize their digital ad campaigns, Jansen’s passion and talent for digital marketing uniquely position him to help @need’s partners run extremely efficient and results-focused digital marketing campaigns. Before joining @need Marketing in early 2024, Jansen put his skills to work in higher education, serving as senior digital marketing manager for the University of Cincinnati Online. Using data-driven strategies for SEO, PPC, Google Local Service Ads, OTT, and other digital marketing tactics, Jansen now sets the bar for quality lead generation in the at-need funeral space.
Speaker Details:
⚐ ADDRESS: 13110 Harrell Pkwy #100, Noblesville, IN, 46060
✉ EMAIL: jlenzi@atneedmarketing.com
✆ PHONE: (317) 983-3365
⎚ WEBSITE: atneedmarketing.com
Danielle Burmeister
VP- Marketing Communications Homesteaders Life Company
Danielle Burmeister is VP-Marketing and Communications for Homesteaders Life Company. She leads the team responsible for all aspects of Homesteaders’ marketing and branding. Prior to joining Homesteaders in 2015, Burmeister served as marketing coordinator for the Iowa State Fair and associate faculty for Ashford University. She earned her bachelor’s degree from Central College and her master’s degree from Iowa State University. In addition, Burmeister is a fellow in the Life Management Institute (FLMI), has received Homesteaders’ Rising Star Award and was nominated for Outstanding Teamwork Award.
Speaker Details:
⚐ ADDRESS: 5700 Westown Pkwy, West Des Moines, IA, 502661
✉ EMAIL: dburmeister@homesteaderslife.com
✆ PHONE: (515) 822-8103
⎚ WEBSITE: homesteaderslife.com
