Session:  The Business Case for Aquamation® (Without the Hype): A practical look at who succeeds, why, and what it actually takes presented by Samantha Sieber

Aquamation® has proven consumer demand and meaningful operational advantages, but success depends heavily on how alkaline hydrolysis is implemented. When done right, Aquamation can be a powerful market driver. This session focuses on what “done right” actually means. Samantha Sieber, co-founder of Bio-Response Solutions, presents a practical, business-first examination of alkaline hydrolysis across three common operating models: established funeral homes, trade crematories, and startups.
 
Drawing on real-world experience from hundreds of installations, this session moves beyond environmental talking points to focus on execution. Attendees will learn why alkaline hydrolysis can be a fast, low-friction path to in-house cremation for some firms, why education and consistency are critical to sustaining success in trade models, and why startups must approach Aquamation® as a strategic differentiator rather than a standalone business.

Key Takeaways:

1. Gain clarity on whether Aquamation aligns with your current business model and where it creates the strongest advantage.
2. Understand how successful Aquamation programs are approached differently depending on the type of business.
3. Understand how experience and support shape long-term Aquamation success.

Register today to secure your spot and gain access to sessions, exclusive resources, and a vibrant community of cremation professionals!